Sales

Why opening your product to the world too early dooms so many technical companies.

Sourcing customers directly gives you better feedback and faster cycles than launching to the void.

A practical look at how Troy at WarpStream builds automated pipelines instead of hiring SDRs.

Forward thinking teams are starting to choose automated pipelines over teams of low skill SDRs.

Good pricing is about figuring out what your concrete value is to an organization: don't rush it.

Ways that founders tend to mess up their first few pilots, so you can try and get yours right.

Don't freak out if your first POC doesn't go as planned – failing is actually good, if you can learn to do it well.