Marketing planning 101 for technical founders
Why early-stage technical founders should have a marketing plan, ways to do it that will actually help your business, and a simple template you can use to get started.
Why early-stage technical founders should have a marketing plan, ways to do it that will actually help your business, and a simple template you can use to get started.
What does a growth marketer do?
We asked growth marketing leaders at technical companies how they define their job, what their day-to-day looks like, and when you should hire your first growth marketer.
What does a product marketer do?
We spoke to 4 different PMMs at technical companies and asked them to tell us about product marketing in early-stage startups.
How not to launch your developer tool
So you’ve decided it’s time to launch your developer tool. How do you stand out from the crowd?
Don't start a PLG company (too early)
Why opening your product to the world too early dooms so many technical companies.
The best way to find your first customers is to email them
Sourcing customers directly gives you better feedback and faster cycles than launching to the void.
Debugging your recruiting funnel: the 3 metrics that matter most
Treating your recruiting funnel like a product will help you solve the right problems and close better candidates faster.
Tips for founders to improve their technical writing
How to find great topics, get over your writer's block, and stay organized.
Good and bad reasons to be open source
How to think (carefully) about why products should or shouldn't be open source.
There are a lot of developer tools out there
Some data on how saturated the world of developer tools has become, and why you need to stand out.
Inside the engineering pipeline that replaces an entire SDR team
A practical look at how Troy at WarpStream builds automated pipelines instead of hiring SDRs.
Sales prospecting is becoming an engineering problem
Forward thinking teams are starting to choose automated pipelines over teams of low skill SDRs.
Don’t price your product until you absolutely have to
Good pricing is about figuring out what your concrete value is to an organization: don't rush it.
Common mistakes with early pilots
Ways that founders tend to mess up their first few pilots, so you can try and get yours right.
Tips for building stronger OSS communities
Lessons learned from working on open source community at HashiCorp and more.