Marketing planning 101 for technical founders
Why early-stage technical founders should have a marketing plan, ways to do it that will actually help your business, and a simple template you can use to get started.
Marketing
9 posts
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What does a growth marketer do?
We asked growth marketing leaders at technical companies how they define their job, what their day-to-day looks like, and when you should hire your first growth marketer.
What does a product marketer do?
We spoke to 4 different PMMs at technical companies and asked them to tell us about product marketing in early-stage startups.
How not to launch your developer tool
So you’ve decided it’s time to launch your developer tool. How do you stand out from the crowd?
Tips for founders to improve their technical writing
How to find great topics, get over your writer's block, and stay organized.
There are a lot of developer tools out there
Some data on how saturated the world of developer tools has become, and why you need to stand out.
Tips for building stronger OSS communities
Lessons learned from working on open source community at HashiCorp and more.
How do I (and should I?) hire a Developer Advocate?
Two types of developer advocates and how to hire and evaluate them.
What gets to the front page of HackerNews?
I gathered data over a few months - the results will not surprise you.