Marketing planning 101 for technical founders
Why early-stage technical founders should have a marketing plan, ways to do it that will actually help your business, and a simple template you can use to get started.
Author
Justin Gage
What does a growth marketer do?
We asked growth marketing leaders at technical companies how they define their job, what their day-to-day looks like, and when you should hire your first growth marketer.
What does a product marketer do?
We spoke to 4 different PMMs at technical companies and asked them to tell us about product marketing in early-stage startups.
How not to launch your developer tool
So you’ve decided it’s time to launch your developer tool. How do you stand out from the crowd?
There are a lot of developer tools out there
Some data on how saturated the world of developer tools has become, and why you need to stand out.
How do I (and should I?) hire a Developer Advocate?
Two types of developer advocates and how to hire and evaluate them.
What gets to the front page of HackerNews?
I gathered data over a few months - the results will not surprise you.