Sales prospecting is becoming an engineering problem
Forward thinking teams are starting to choose automated pipelines over teams of low skill SDRs.
Don’t price your product until you absolutely have to
Good pricing is about figuring out what your concrete value is to an organization: don't rush it.
Common mistakes with early pilots
Ways that founders tend to mess up their first few pilots, so you can try and get yours right.
Tips for building stronger OSS communities
Lessons learned from working on open source community at HashiCorp and more.
You’re going to fail your first pilot, and that’s okay
Don't freak out if your first POC doesn't go as planned – failing is actually good, if you can learn to do it well.
Essential frameworks for early stage technical recruiting
Replicable, data-driven frameworks for assessing and closing top candidates.
How do I (and should I?) hire a Developer Advocate?
Two types of developer advocates and how to hire and evaluate them.
When should early-stage startups hire a designer?
The right time to hire your first designer, and why.
A Step-by-Step Approach to Outbound Talent Sourcing
Embracing outbound recruiting and how to find compelling talent.